The Blood Forest
Photographer and Street Artist Philippe Echaroux, who created the Street Art 2.0, an artistic expression which replaces Bomb Sprays and collages by light projection, responded to the call of the Indian chief, Almir Surui Narayamoga. Chief Surui had been entrusted by the government part of the Brazilian territory, charging his people to replant and protect this part of the Amazon primal rainforest. Victims of massive deforestation and gold washers who did not hesitate to violate the Indian’s territories to seize deposits of precious stones, the Surui people want to raise awareness of this horrible and greedy slaughter that endangers a territory and its people. More than 300 trucks of illegally cutted wood escape daily of the Surui land.
Today, Chief Almir pulls the alarm. There are for the first time more gold washers than Indians on the native land. (There are currently 1300 Indians). Almir Surui fears the worst every day; it calls for international aid for the forest not to become « The blood forest ». Chef hosted the Street artist Philippe Echaroux to testify this massacre.
Philippe Echaroux photography and project the Indian faces on trees of primal forest to alert international opinion « When you cut a tree, it’s like putting down a man. »
With the Street Art 2.0, Philippe Echaroux developed an ephemeral art respectful of the places he invests. It is a gentle art in form and not aggressive to the environment but extremely impacting and engaged. Activist artist Philippe Echaroux sign with this testimony the first act of a series of world premieres with strong environmental message.
Philippe Echaroux, born in Marseille in 1983, is the creator of Street Art 2.0. Street-Art gentle by his (light projection) but strong and impacting in the messages it expresses. «I wanted to create my own way of doing some Street Art, there are already artists who use paint sprays or sticking in an extraordinary way, so I started from the tool I knew the best as a Photographer: Light». Philippe invade cities with its ephemeral light projections: Barcelona, Marseille, Paris, Havana, Miami, Cannes, Val d’Isère, Cran Montana ...The artist methodically chooses the place he wishes to «illuminate» with his installations : a building, a tree, a bridge, an old house ... It is during the night that he projects his graffiti of light and his portraits. In April 2016, he gave a new dimension to the Street Art 2.0, with a World Premiere: the first ever Street Art in the heart of the Amazon rainforest. He photographed the Suruí tribe to project their faces on the trees of the forest. Besides the esthetic scope of the work of the artist who appropriates his environment with evidence and plays harmoniously with light and vegetal colors, the goal of the project was political in order to alert international opinion. The faces of a tribe that blend into a forest that disappears. Philippe Echaroux is a committed artist, particularly sensitive to the ecological disasters that are hitting our planet.
PHILIPPE ECHAROUX IN A FEW DATES
2002 – 2008 Professional Kite-Surfer
2008 Begins Photography
2008 Won International DIOR Photography competition and the FNAC National Competition
2010 International advertising campaign for Adidas
2013 International advertising campaign for Samsung
2014 Create Street ART 2.0, which was seen in more than 57 countries in less than a month.
2014 Cover of «Direct Matin» for his work on Street Art 2.0 at the Cannes International Film Festival.
2014 Exhibition in Miami (First work sold above 10,000 Euros)
2014 Solo Show in Marseille. The city of Marseille leaves «carte blanche» to Philippe Echaroux on the zone of the Vieux Port.
2015 Release of «Gueules du Rugby», book of photography, sold more than15, 000 copies.
2015 Ambassador of the city of Marseille.
2015 Invited at the Biennale of Contemporary Art in Havana.
2016 First French photographer ambassador of the legacy Hasselblad brand.
2016 Makes a world premiere by creating the first works of Street Art in the middle of the Amazonian forest
2016 Speaker TED
2016 His work appears in the French Schoolbooks
2017 The French Street Art Museum integrates Philippe’s work